Marketing
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January 12, 2026
Influencer Marketing: How Brands Can Leverage Social Influence in 2026
Learn what influencer marketing is, why it works, and how brands can use authentic partnerships to drive engagement and trust.
Blog Collection:
Marketing
Marketing Blog Category by Tribu Marketing and Advertising
Marketing
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January 9, 2026
Brands as Characters: Why Personality Is Becoming the New Strategy
Discover why brand personality is becoming a top strategy. Learn how character-driven branding helps brands stand out, connect, and build true tribes.
Web
Marketing
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December 26, 2025
How We’re Making Sure Your Website Is Findable in the Age of AI Search
Search isn’t just happening on Google or Bing anymore. People are now asking questions in tools like ChatGPT, Google Gemini, and other AI-powered platforms
Marketing
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December 18, 2025
Digital Ad Metrics: What CPC, CTR, CPA, and CVR Really Mean
Break down the most important digital advertising metrics and learn how CPC, CTR, CPA, and ROAS work together.
Marketing
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December 6, 2025
PPC vs. SEO: Finding the Right Mix for Sustainable Growth
Learn why combining PPC and organic search creates faster growth, stronger visibility, and a balanced digital strategy that works long-term.
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Marketing
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November 20, 2025
How to Write Email Marketing People Actually Want to Open
Learn how to write engaging, high-performing marketing emails in 2025 with strategies for subject lines, design, CTAs, and content your audience actually wants.
Marketing
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November 14, 2025
The Compounding Effect: How Content Marketing Builds Value Over Time
Discover why content marketing is a long-term growth engine—building trust, visibility, and organic traffic that compounds like an investment.
Marketing
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November 13, 2025
Authenticity Over Perfection: Why Real Content is Winning on Social Media in 2025
In 2025, authenticity beats perfection. Discover why real, unfiltered content drives trust, engagement, and loyalty on social media.
Marketing
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November 6, 2025
How to Get Your Business on Google Without Ads
Learn how to advertise on Google for free using SEO, Google Business, YouTube, and more. Tribu shares expert tips to help brands boost visibility and growth.
Marketing
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October 30, 2025
Marketing Horror Stories (and the Lessons They Left Behind)
From New Coke to #McDStories, explore infamous marketing fails and the lessons they teach about strategy, empathy, and brand connection.
Marketing
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October 21, 2025
Rethinking Marketing ROI: How to Measure the Intangibles
Marketing ROI isn’t just clicks and conversions it’s trust, recognition, and connection. Learn how to measure the intangible returns that drive long-term brand value.
Marketing
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October 14, 2025
SEO for Visual Brands: How to Rank Without a Blog
Good news: ranking on Google without a blog is not only possible, it’s strategic for visual-first brands. You just need to optimize differently.
Marketing
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September 23, 2025
Influencer Marketing: How Brands Can Leverage Social Influence in 2025
Discover how influencer marketing builds trust, boosts engagement, and drives results through authentic partnerships in the digital age.
Marketing
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September 8, 2025
The Psychology of Collectibles: How Small Items Drive Big Sales
Discover how collectibles tap into human psychology to boost repeat sales and loyalty. Learn why small items like cards or toys drive big business impact.
Marketing
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August 22, 2025
How AI Has Changed (and Is Still Changing) SEO
AI is transforming SEO shaping search, content, and strategy. Learn how to stay visible in an evolving, AI-driven digital landscape.
Marketing
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August 9, 2025
From Lineups to Loyalty: What Brands Can Learn from Music Festivals
What do music festivals and great brands have in common? Energy, connection, and loyalty. Here's how to turn your brand into an experience.
Marketing
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August 1, 2025
The Algorithm is Gaslighting You (And Your Ads)
Ad performance can tank overnight without warning. Learn how to outsmart volatile algorithms and protect your budget with a smarter strategy.
Marketing
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July 25, 2025
What Marketers Can Learn from the Hermès 'Mystery at the Grooms'
See how Hermès turned immersive storytelling into a marketing masterclass and how your brand can apply the same strategy at any scale.
Marketing
Design
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July 16, 2025
Designing for Social: Why It’s Different Than Print
Social design isn’t just print resized. It’s fast, bold, and built to connect. Learn how to design smarter for the scroll.
Marketing
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July 14, 2025
What CMOs Are Saying About AI Marketing
From predictive analytics to automated content generation, AI marketing is shaking up the game. And CMOs? They’re paying attention.
Marketing
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July 7, 2025
The “More Content” Trap: Why Content Strategy > Volume
When things slow down, the instinct is to crank up the content. But here’s the truth: more doesn’t always mean better.
Marketing
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July 2, 2025
The Role of Empathy in Modern Marketing
Attention spans are shrinking and algorithms shift faster than brand loyalty—what truly cuts through the noise in modern marketing isn’t just strategy. It’s empathy.
Marketing
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June 27, 2025
TikTok Made Me Buy It: Why They Have The World's Most Addictive Ads
What makes TikTok ads so irresistible? Why do we go from scrolling to swiping our cards in seconds? And more importantly, what can marketers learn from that?Let’s break down why TikTok's ad strategy is the most addictive on the planet.
Marketing
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June 25, 2025
The KPI Dilemma: Are Likes Leading You Astray?
It’s tempting to chase what’s visible. We all love a good screenshot of “likes blowing up” in the group chat. But growth doesn’t always look like applause. Sometimes, it looks like a quiet uptick in qualified leads. A steady climb in average order value. A new stream of referrals.
Marketing
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June 25, 2025
What to Post When You Have ‘Nothing to Post’: 20 Easy Ideas
Let’s build something together. Here are 20 easy post ideas I keep on hand for those “I got nothin’” days — and yes, I’ve used every single one.
Marketing
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June 22, 2025
Short-Form Content: The Strategy Behind Every Scroll
Short-form content is brief, but creating it is anything but basic. This content is one of the most strategic and labor-intensive forms of marketing.
Marketing
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June 19, 2025
Content Marketing vs. Performance Marketing: Pros & Cons
Strategy brings a unique set of strengths to the marketing game. Two of the most popular (and often pitted against each other) are content marketing and performance marketing.