What to Post When You Have ‘Nothing to Post’: 20 Easy Ideas

We've All Been There

You open your content calendar, stare at the blank space, and think… "What the heck do I post today?"

The inspiration’s just not there. You’re out of new photos. Nothing exciting is happening. And everything you could post feels either overdone or off-brand.

Trust me — it happens to everyone. But that doesn’t mean you skip the post or ghost your audience. It just means it’s time to simplify and get back to what actually works.

Here are 20 easy post ideas I keep on hand for those “I got nothin’” days — and yes, I’ve used every single one.

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The Go-To Post List (We Use It Too)

1. Behind-the-Scenes
Give your audience a look at what happens before the polished product. It builds trust and humanizes your brand.

2. Quick Tip or Hack
People love learning something new — even if it’s small. Drop one helpful sentence and watch the saves come in.

3. Client Love
Turn testimonials, reviews, or thank-you messages into branded graphics. Social proof never goes out of style.

4. Reintroduce Yourself
Your followers change. So should your intro. Reconnect with a fun fact or fresh photo.

5. Throw It Back
Repost a strong piece of past content. Add a new insight, tweak the caption, and keep it moving.

6. Ask a Question
“What’s your go-to coffee order?” works. You’re just starting a conversation, not writing a thesis.

7. Share a Favorite Tool
CapCut? Sprout Social? Your go-to productivity app? Share what’s in your toolkit. People appreciate recommendations. 

8. Myth vs. Fact
Set the record straight. What’s a common misconception in your industry? Break it down.

9. UGC Spotlight
Shine the light on your community. Repost a customer photo, client shoutout, or tagged story.

10. Storytelling Moment
Share a behind-the-scenes win, fail, or “aha” moment. People connect with people — not just products.

11. Random Holiday Shoutout
There’s a day for everything. Use it to your advantage. (Looking at you, National Emoji Day.)

12. Mini List
Think: “3 things I’m loving this month” or “5 tips for staying consistent.” Lists = saves.

13. Poll or Slider
Easy interaction, especially in stories. Great for market research, too.

14. Day in the Life
Give a glimpse into your workflow, your creative process, or just your lunch break.

15. Favorite Quote or Mantra
Keep it on-brand and meaningful. Bonus if it’s something you actually live by.

16. Template Sneak Peek
Got a resource or download? Share a preview slide and drive people to it.

17. Answer an FAQ
What do people always ask you? Answer it with a post, carousel, or Reel.

18. Current Moodboard or Inspiration
Show what’s fueling your creativity right now. Color palettes, textures, or trending audio included.

19. Content Remix
Turn a blog post into a carousel. A Reel into a graphic. A caption into a tweet. You already have content — repurpose it.

20. Tease Something New
Give your audience a heads-up. New launch, new offer, new vibe. Build anticipation.

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Your Content Calendar Doesn’t Need to Be Perfect. It Just Needs to Be Consistent.

The goal isn’t to have a viral post every day. It’s to show up, offer value, and stay top of mind.

At Tribu, we help brands stay consistent, even when things feel creatively dry. We build content systems that flex — so you're never left scrambling for something to say.

Need Help Turning Ideas into Strategy?

This list is just the start. What we offer goes far deeper — content pillars with purpose, performance-driven storytelling, and a strategy that evolves as your audience does.

Let’s take your content from "I guess this works" to "This makes people stop, save, and buy."

Let’s build something together. 

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