About Us
We’re not your average marketing agency.
We’re a creative force built for brands that want to matter. The ones that care about connection, crave standout strategy, and aren’t afraid to make a little noise along the way.
Based in San Antonio, Texas, Tribu is a branding and marketing agency that helps businesses like you become unforgettable—we turn audiences into advocates and brands into movements.
Who We Are
We’re marketers, designers, writers, and strategists—but above all, we’re tribe-builders.
Meaning "tribe" in Latin, Tribu is more than just our name. It’s our purpose. We believe that great brands are fueled by belonging. By identity. By a deep, emotional connection between what you offer and the people who believe in it.
We help you spark that connection. Our approach blends bold creative with smart strategy, all built on a foundation of trust, integrity, and empathy.
If you’re looking for more than a marketing vendor, you’re in the right place.
There's no Proof Like Results - Read some Case Studies
Not just a client, a partner.
Real relationships, honest feedback, and work we’re all proud of. That’s what our partners say keeps them coming back.
Devils River Whiskey
From concept to contender, Tribu helped transform Devils River Whiskey from just a bottle and a label into a powerhouse in the bourbon industry. Within 2.5 years, they expanded to 33 states and secured the #1 spot on the Nielsen rankings for new liquor SKUs in Texas—dominating the largest bourbon market in an $8B industry. Tribu aided in their marketing from 2016 to 2020.
Innovation Triangle
Tribu named and branded the Innovation Triangle—now recognized as the economic and tech hub spanning Seattle, Kirkland, and Bellevue, WA. Today, outlets like The Economist and CNN frequently reference it, cementing its place in the national conversation.
Centro San Antonio – A Citywide Transformation
Tribu rebranded San Antonio’s downtown Public Improvement District (PID), Centro. The ambassador uniforms seen along the River Walk? That’s our design. The high-five tradition among Centro ambassadors—welcoming visitors while keeping downtown clean? That’s our campaign in action. More than a rebrand, this was a cultural shift that made downtown more vibrant and engaging.
Waterway
Waterway, a boat lift cover business in Punta Gorda, Florida, partnered with Tribu in 2019 when they were generating $1.5M in annual revenue. With a strategic inbound marketing and lead generation approach, we helped propel their growth. Today, Waterway generates over $15M in annual revenue.
3C Industrial
3C Industrial, a distributor of air compressors, partnered with Tribu in 2022. Since then, we’ve helped fuel their rapid growth—scaling more than 260% in just two years and projected to grow another 75% this year. As their long-term brand and digital marketing partner, we’re proud to be part of their journey.
Anya’s Shop & Reviews – E-commerce
Anya’s Shop consistently achieve a 48 ROAS on Meta ads. That means for every $1 spent, they generate $48.60 in sales—setting the gold standard for paid media performance.,
Travis Park – A Historic Rebrand
Tribu revitalized the brand of Travis Park, the oldest municipal park in the United States, giving it a fresh identity while honoring its deep history. With the rebrand and revitalization of Travis Park we helped secure our city's $9.13B in tourist spending as well as drive further economic vitality to our city's center (by taking it from a neglected spot in our city center to establishing it as a community loved place businesses wanted to be).
Meet the Tribe
We're not just a team, we're a tribe.
Meet the curious thinkers, sharp strategists, and all around good humans behind Tribu. From day-one interns to seasoned creatives, every member of the tribe brings their own energy—and we like it that way.
Tribu's Story
Tribu was founded in 2011 by Sara S. Helmy with $6,000, zero debt, and a simple vision: do great work, stay humble, and grow with the partners who believe in us. No outside funding. No shortcuts. Just organic growth, driven by passion and purpose.
Sara knew early on she wasn’t built to be someone’s “dream employee.” She was deeply entrepreneurial and obsessed with digital marketing—specifically, SEO, which became her first superpower. She believed that combining bold creativity with strong digital execution could transform marketing into something measurable, meaningful, and tribe-building. And so, Tribu was born.
Back then, brands laughed at the idea of hiring someone to manage their social media. Some brands believed that their websites were important, but many thought that a great website would make no difference. Today, no one questions it. We were there when it all started—digital is in our DNA. We’ve never been a traditional agency. We’ve always been a progressive one, evolving with the platforms, using AI before anyone talked about it, growing with our partners, and winning over 100 awards for creativity along the way.
Today, Tribu is 25 Tribe members strong and operates out of a 13,000 sq. ft. warehouse-turned-creative-haven on San Antonio’s Eastside. We’re still debt free. We’re still organically growing. We build tribes for brands—real, thriving communities powered by creativity, strategy, and a human-first approach to marketing.
Most of all, we’re still humble and we speak like a friend to all we are grateful to serve, honoring the truest forms of human-connection that we value so dearly. That’s core to us. We’re always learning, flexible, adaptable to change, resourceful and mighty in our agility - always.
We work smart and hard. We play hard too. That’s Tribu.
Office Milestones We Love Our first office was a corner of a plastic manufacturing warehouse—generously lent by Sara’s mom. We fit five people in there. We “moved up” next door, still in her building, but with our own rented space. We then bought our first real office: a cozy 2,500 sq. ft. house-turned-studio near the Pearl, where we squeezed 20+ Tribe members, fought for conference rooms, and held some epic yard parties. In 2021, we moved into our dream HQ: a 13,000 sq. ft. reimagined warehouse on San Antonio’s Eastside—our forever creative home.
There is no greater joy than growing tribes for the brands we serve.
Take a look at some of the branding, digital marketing, and creative work that’s helped our partners grow—and built real tribes along the way.
Awards & Recognition
We’ve earned over 100 awards from respected organizations like the American Advertising Federation, the W3 Awards, the Webby Awards, and the Telly Awards. Tribu has twice been named an Inc. 5000 company, and our work has been featured by Forbes, The Economist, BuzzFeed, Good Morning America, and E! News—because great ideas deserve a little love.
Ready to Build Something Unforgettable?
We’re here to create. Let’s talk.
