When and why it’s totally okay to work with multiple agencies

So, you’re trying to find the perfect partner to help you reach the sea of potential customers. You have an idea for an interactive launch event with strategic partnerships. Of course you’ll need to get the word out, so an integrated digital marketing campaign is a no-brainer. You know what, there’s a billboard on Main St. that would be perfect to promote with…Does this sound familiar?There are a lot of moving parts to your business’ marketing initiatives and (very few) shops who can do them all well. Tribu has worked on multiple projects where collaborating with other agencies is necessary to help make our Tribe partner’s business goals a reality.Check out the three things to consider when deciding whether a one-stop-shop or collaborating with multiple agencies is right for you:

1. What are your goals?Are you a B2B company looking to increase leads? Are you producing an event trying to sell tickets? Depending on your end goal there are multiple strategies to implement.
2. Do you need specialization?Traditional? New media? Or Both?
3. What is your timeline?Are there multiple phases of your project or are you introducing a new product to the market in a week and need to get the word out fast?

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