Tribu’s Bookshelf: Unleashing Creativity and Inspiration

In the bustling world of digital marketing, we at Tribu, a leading brand agency in San Antonio, often find solace and inspiration in the quiet corners of a good book. Reading is not just a hobby for us, but a way to disconnect from the digital world and find inspiration in unexpected places. Here are some of our recent favorite reads that keep our creative juices flowing.

Fantasy: Fourth Wing - Rebecca Yarros

For us at Tribu, Fourth Wing by Rebecca Yarros has become a cherished retreat into a realm of dragons and magic. The novel follows Violet, a dragon rider trainee at Basgiath War College, under the watchful eye of her influential mother. She crosses paths with Xaden, whose family history adds a layer of complexity to their relationship. As they navigate through training and uncover hidden conflicts, Violet’s journey into the world of dragon-riding and her evolving bond with Xaden make for an enthralling read.

Thriller: The Housemaid - Freida McFadden

The Housemaid by Freida McFadden has quickly become a favorite among our Tribe. The novel follows Millie, a young woman grappling with a troubled past, as she accepts a live-in housekeeping role with the affluent Nina and Andrew Winchester. As Nina’s peculiar behavior intensifies, Millie’s suspicions grow when she discovers her attic room locks only from the outside. This psychological thriller captivated us with its suspenseful twists, ensuring a gripping and unforgettable reading experience.

Non-Fiction: The Creative Act: A Way of Being - Rick Rubin

At Tribu, we also draw inspiration from the real-life stories of fellow creatives. In The Creative Act: A Way of Being, Rick Rubin argues that creativity is not exclusive to a chosen few; it resides within everyone, waiting to be discovered. He emphasizes the importance of openness to new experiences and a willingness to embrace risk as fundamental to unleashing creative potential. Rubin highlights the significance of solitude and silence in nurturing creativity, offering the necessary conditions for ideas to germinate and evolve.

Business: Traction: Get A Grip On Your Business - Gino Wickman

Traction: Get A Grip On Your Business by Gino Wickman is a book that every Tribe member read last year. It’s all about gaining control and thriving in business using the EOS framework. We’ve really taken a lot of inspiration from it, especially with how we set our quarterly goals (our rocks) and structure our meetings.

At Tribu, we’re passionate about reading books that directly enhance our work, like “Traction,” which guides our business strategies. But we also love to dive into immersive fantasy worlds, like those found in “Fourth Wing,” for a well-deserved mental escape. If you’re curious about what’s on our reading list right now, check out our social media channels and catch our interns’ latest TikTok!