The simplistic design with only a few intentionally placed hints of color is not only aesthetically pleasing but easier to digest as a reader. The design is intended to be clean, but not harsh or uninviting. The color palette switches from topic to topic, making the process of absorbing information easier. The overall design structure allows for a simple and intuitive flow of understanding as the reader moves through the booklet. I base my work metric of good work in finding the balance of designing for function as well as aesthetics. This easy and understated design allows a reader to enjoy the booklet without the design getting in the way. After all, sometimes the best design is transparent.
Could your company use more practical and pretty designs? Let us develop the right look for you.
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