Emojis are a legitimate form of communication in our world. They have the ability to communicate emotion, movement and simple thoughts in a quick and efficient manner. Plus, they’re fun! It’s a no-brainer content marketers have started incorporating them into their email strategy. But is this the right marketing move for your biz? Check out our 3 things to consider:
1. Subject-matterWhat is your email about? A professional business consultancy providing valuable insights on how to grow a company’s revenue by 30% this summer wouldn’t want to preview their message with ☀️👙. But for a fireworks company celebrating America’s independence, emojis makes total sense! Make sure the message matches the emotion being previewed in your subject line.
2. AudienceOlder audiences may not appreciate - or understand - why you’ve included a 💩on their email about how diet can affect your mood. Make sure the demographic you’re speaking to is accustomed to using emojis or else your communication will be lost in translation.3. IndustryWhat industry you’re in is especially important when deciding whether or not emojis are a good communication tactic. A doctor’s office probably shouldn’t be using the syringe emoji when reminding their patients to come in for blood work. But the expansion of a whiskey’s national distribution? Throw a rocks glass and American flag in the subject line to entice the reader to open their email and see what it’s all about.
If your email has a light-hearted subject matter, an appropriate audience and you’re in an emoji-friendly industry, adding emojis to your subject lines can help your email stick out from the rest and increase your open rate, meaning you just got more eyes on your message than before.Need help reaching your customers? Shoot us a line!Contact us
Let's build a tribe together
Ideas, Ideas, Ideas
Why Marketing Gets Harder When Everything Is A Priority
When every marketing idea becomes a priority, strategy gets scattered. Clearer priorities help businesses focus their budget, channels, and attention on what will actually move the business forward.
Why Strong Relationships Make Better Creative Work
Great creative work depends on the people behind it. See how strong partner relationships, collaboration, and trust shape the way ideas move from a challenge to something everyone is proud to deliver.
What Is Email A/B Testing and Why Does It Matter?
Email A/B testing replaces guesswork with real audience insights. See what to test, how to structure an effective experiment, and how to use the results to improve future campaigns.
Featured Work
We don’t just deliver - we make a difference.
Here’s a look at some of our most impactful branding, web, and campaign work. These aren’t just projects - they’re proof of what’s possible when bold ideas meet the right tribe.
