Creating logos and brands are very common (and one of my favorite) projects we work on here at Tribu. Many people believe that a logo is the brand and vice versa, but that couldn’t be further from the truth. Take a seat while I drop some branding knowledge on you!
What is a logo?
Everyone knows what a logo is. But, for those of you who aren’t entirely sure, a logo is a shape or symbol that a business uses to represent themselves. Iconic logos include: the Nike swoosh, the Apple apple and the Starbucks mermaid. While a logo is simply a mark, a brand is more complex and includes every single touch-point a customer has with a business.
What is a brand?
As a business owner, your customers doesn’t experience your brand in the form of a logo. They experience your brand through your website, your billboard, your product packaging or your social media. It’s important that your design agency partner understands that your logo is just one small part of a large collection of graphic pieces. A “brand” is the all-encompassing way you make a customer feel. What do they think of when they think of you?
At Tribu, we pride ourselves on creating stellar brands that consumers will want to experience for themselves. Good branding and marketing will give your customers a familiar feeling. When they see your logo, it will make them remember all the experiences they’ve had with your brand. Think you may need some help with your branding or logo? Let’s chat!
Let's build a tribe together
Ideas, Ideas, Ideas
Why Marketing Gets Harder When Everything Is A Priority
When every marketing idea becomes a priority, strategy gets scattered. Clearer priorities help businesses focus their budget, channels, and attention on what will actually move the business forward.
Why Strong Relationships Make Better Creative Work
Great creative work depends on the people behind it. See how strong partner relationships, collaboration, and trust shape the way ideas move from a challenge to something everyone is proud to deliver.
What Is Email A/B Testing and Why Does It Matter?
Email A/B testing replaces guesswork with real audience insights. See what to test, how to structure an effective experiment, and how to use the results to improve future campaigns.
Featured Work
We don’t just deliver - we make a difference.
Here’s a look at some of our most impactful branding, web, and campaign work. These aren’t just projects - they’re proof of what’s possible when bold ideas meet the right tribe.
.jpg)
.jpg)
