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Coachella is known as one of the biggest music festivals in the U.S. Every year brands are making sure they are catching the attention of thousands of festival goers with their elaborate booths. These booths’ range from a large variety of brands. Some popular booths this year included, Pinterest, Coca-Cola, Barbie, Starbucks, e.l.f cosmetics, Always-secret, and so much more. Let’s take a deeper look inside some of these booths and see what brands are doing to catch your eyes.
Pinterest chose to invite guests to put away their phones to enter. The idea behind this booth was to have a more present and hands-on experience away from your phone. There was a beauty area where guests could try out what Pinterest found to be trending for festival makeup. There was also a charm-making station and a keepsake folder station for guests to take home. This booth was a nice way for guests to enjoy a moment away from all the noise of the festival and social media.
Coca-Cola
Coca-Cola’s booth was nostalgic with its red and diner-inspired interior. This booth allowed guests to enjoy a Coke and Coke floats inside, making new friends and memories. Coca-Cola is all about making and sharing memories, and guests definitely did.
Always-secret
Always-secret’s booth was a great way for them to showcase their products and provide a refresh moment for guests. The booth included a touch-up bar, mirrors, and their deodorant. While being out in the desert, this was probably very appreciated.
More Than Just a Booth
What made these Coachella activations stand out was not just the branding or the visuals. Each one gave people something to step into, whether that was a quiet moment, a nostalgic experience, or a practical refresh in the middle of the festival.
That is the bigger takeaway for brands. In crowded spaces, attention does not come from showing up louder. It comes from creating something people actually want to be part of, which is exactly the kind of audience-aware thinking Tribu believes makes brand experiences work.
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