1. Targeted ads are the best way to reach your audience. We promise.
It might seem like a Zuckerberg-esque scheme to get you to spend money on Facebook, however, there is too many people surfing around the internet to reach your intended audience without putting some cash behind targeted ads and reach the right people.
2. Throwing random content around the internet is useless without a budget.
You may be in tune in to your audience and have a harmonious strategy, with engaging writing, interesting topics and beautiful design assets; but unless you ensure that the right people see that content, it doesn’t matter what you create. You need to pay to play.
3. Social and Google AdWords targeting is surprisingly accurate.
Did you know, you can create an ad that targets people within a certain geographic region? Even within a certain radius! Did you know you can target people based on their occupation? Age? Interests? Whomever it is you wish to see your content, you can get pretty darn close to by targeting those demographics with the right mix of broad and narrow search criteria. Don’t miss out on an opportunity to engage your audience because you don’t want to spare a few bucks.
4. Ads aren’t what they used to be.
Ads have a bad rap. And for good reason. Ads were (and in some cases still are) an obnoxious distraction while you browse the web. A paid ad is as ugly or invasive as you choose to make it. An Instagram ad can now integrate seamlessly into your existing feed. A Facebook ad is now often an engaging video and Google ads are seldomly differentiated from regular search results with the exception of small text that says “AD” next to it.
Don’t let your past experience with paid ads turn you off from trying your hand at highly targeted and incredibly effective advertising.
Need some help developing a paid advertising strategy?
Get in touch with us!
Let's build a tribe together
Ideas, Ideas, Ideas
Why Marketing Gets Harder When Everything Is A Priority
When every marketing idea becomes a priority, strategy gets scattered. Clearer priorities help businesses focus their budget, channels, and attention on what will actually move the business forward.
Why Strong Relationships Make Better Creative Work
Great creative work depends on the people behind it. See how strong partner relationships, collaboration, and trust shape the way ideas move from a challenge to something everyone is proud to deliver.
What Is Email A/B Testing and Why Does It Matter?
Email A/B testing replaces guesswork with real audience insights. See what to test, how to structure an effective experiment, and how to use the results to improve future campaigns.
Featured Work
We don’t just deliver - we make a difference.
Here’s a look at some of our most impactful branding, web, and campaign work. These aren’t just projects - they’re proof of what’s possible when bold ideas meet the right tribe.
